A fantastic opportunity has arisen for a full-time Senior Digital Engagement Officer in the Digital & Innovation department at SSAFA, the UK's oldest national tri-service military charity.
About the role
We are seeking a Senior Digital Engagement Officer to join the Digital Content & Engagement workstream to plan and implement various 360 degree online paid advertising campaigns to increase engagement and income across all our digital channels.
You will play a key role in planning and executing day-to-day digital advertising campaigns for online channels, such as paid social media, search, display, and other websites. Your detailed plans will be transparent and informative, and aligned with campaign objectives.
You will take the lead on researching the most effective channels and approaches, maximising the impact, and contributing to our marcomms and fundraising strategy, particularly audience mapping and persona development.
A key role will be to provide an analytical data-driven perspective, monitoring, reporting, and analysing paid campaigns to make improvements and achieve maximum results.
You will bring expertise in tools such as Google Analytics and social media platform reporting, which will feed into existing marketing and communications reports and help the Digital Content & Engagement team develop a complete picture of engagement with its services.
Day-to-day, you will apply excellent copywriting skills and create engaging visual content, as well as oversee the effective moderation of comments on activity.
You will be working closely with the Marketing & Brand, PR, Volunteering, Fundraising and Services teams to plan, tailor, and deliver digital content, campaigns, and communications to reach and engage new and existing audiences, driving growth.
Your role is pivotal in developing and delivering an integrated digital content strategy to support fundraising, volunteering, and broader organisation to raise awareness of the SSAFA brand.
To carry out this role successfully, you will have a track record of identifying the best use of digital platforms for paid social, paid search and display advertisements to increase awareness and engagement, which drives the best engagement and response amongst different target audiences
You will have significant experience planning and executing paid digital paid campaigns (search, social and display) and assessing keywords and ad groups to optimise performance.
You will be comfortable creating engaging content for a range of specific audiences. The Senior Digital Engagement Officer will thrive in a strong collaborative and communicative way of working. They will support a small but high performing communications team and bring a systematic approach to their work.
You will have strong project management skills in managing multiple projects ensuring digital engagement objectives are met to maximise income, engagement, and ROI. You will have demonstratable experience understanding of user research, data analytics and user testing methods to make content relevant to audience groups.
SSAFA is an employer that values the diversity of its workforce and welcomes applications from all sections of the community.
No agencies please. Any unsolicited submissions from agencies will be accepted as a candidate's direct application, and no fees will be payable.
For further information
If you have any queries or would like to speak to someone about this role, please get in touch with Justin Phillips on 0207 463 9312 for an informal discussion.
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Closing date: Midnight on 30 September 2021.
Interview Date: 1st stage interviews will take place on 14th and 15th October. Please note that this will be a one stage interview process, and you will be asked to do an aptitude test and prepare a presentation, followed by a set of questions in the interview.
SSAFA is an Equal Opportunities Employer and is committed to using the Disclosure & Barring Service.
If you wish to apply for any of our vacancies, you will be asked to answer some screening questions before completing an application form and uploading your CV. Personal data to progress your application for employment is covered under the General Data Protection Regulations (GDPR) Article 6 Section 1b and Article 9 2b and c. Your details will not be used for any other purpose or shared with a third party without your permission. Data on unsuccessful candidates will be retained for one year from the vacancy being filled. If you take up employment with us, your information will be held for the duration of your employment plus six full calendar years. Further details are contained in SSAFA's Privacy Statement at https://www.ssafa.org.uk/hr-privacy-notice