Search & Shopping Marketing Manager

  • Job Reference: SSMM
  • Date Posted: 13 October 2021
  • Recruiter: Wowcher
  • Location: Dalston, London
  • Remote Working: Some remote working possible
  • Salary: £35,000 to £40,000
  • Sector: Digital Marketing, PPC, e-Commerce, Marketing
  • Job Type: Permanent

Job Description

This role is for search & shopping marketing executive across both LivingSocial and Wowcher across UK, Ireland and EU markets. This role will require the successful candidate to assist and support the Senior manager (Search, Shopping, Social media) in executing the marketing strategy by working closely with our paid search agency on our Search (brand, non-brand, Bing) and Google shopping campaigns. The focus will be on driving new customer acquisition and growing existing customer engagement. All decisions will be data driven and in line with ROI, Registration volume, CPR and Customer LTV KPIs. The successful candidate will need to have a strong grasp of numbers and interpret data in order to problem solve with real tangible suggestions and optimisations.

Key responsibilities


  • Search and Shopping is a key source of traffic and revenue, we have a wide gamut of PPC campaigns (Google, Microsoft Bing) across brands & marketplaces - Wowcher (UK & EU markets), LivingSocial (UK & Ireland) – that will need to be actively optimised alongside our Search agency under the supervision of Senior manager
  • Monitor feed health of all the above google shopping feeds on Google Merchant Center and troubleshoot errors and disapprovals as required
  • Support the day to day execution of key projects to successfully deliver the strategy and targets set out by Head of Marketing and Senior Manager as well as ad hoc requests from the business
  • Monitor, analyse and comprehensively report on detailed campaign performance with KPIs, trends and actions both on a monthly and weekly basis and communicate it to management and business team as required
  • Plan, execute, and measure experiments and conversion tests to deliver category and revenue growth

     Cross team collaboration:

  • Work closely with our search agency to run tests, monitor performance and ensure the optimisation of our weekly, monthly budgets to deliver ROI, registration volume, CPR targets
  • Liaise with various sales & business teams to understand and support business needs
  • Support senior manager in interactions with the business intelligence, CRM, product and tech department as required to troubleshoot and fix issues related to traffic, tracking, reporting

             Experience and Skills Required

  • 1-2 years of relevant Search Engine Marketing, PPC experience, either within an agency or client side in a performance marketing role
  • Hands on experience planning, setting up and running PPC campaigns (Google, Microsoft Bing)
  • Experience with Google Shopping; bonus points for EU market experience
  • Strong working knowledge of Google Ads features, Google Merchant Center, Google Analytics, Bidding strategies.
  • Excellent communication and copywriting skills
  • Experience with SQL, Excel preferred
  • Experience with Adobe Omniture, QuickSight, JavaScript, Python beneficial but not mandatory
  • Strong grasp of numbers with good analytical, reporting /excel skills
  • Recent degree in Marketing/Web-related, Maths, or Science discipline preferred
  • Results driven hard worker with a ‘can do’, problem-solving attitude
  • Highly organised with the ability to manage multiple priorities efficiently and independently

The values we live and breathe:

  • Passionate
  • Innovative
  • Open and Honest
  • Team
  • Growth

In return, we offer a large number of employee benefits including:

  • 25 days holiday plus 8 days bank holiday
  • The opportunity to buy an additional 5 days holiday per annum – totalling 38 days annual leave!
  • Flexibility to work from home
  • New and modern office with a lively office culture based in Dalston Junction
  • Employee discount on the Wowcher site
  • Dress down everyday
  • Cycle Scheme
  • Pension Scheme
  • Season Ticket Loan
  • Epic summer and Christmas parties in true Wowcher style and more...!


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