Partnerships Marketing Manager

  • Job Reference: 656726362-2
  • Date Posted: 13 July 2022
  • Location: London
  • Salary: On Application
  • Sector: Marketing
  • Job Type: Permanent

Job Description

We are looking for an experienced Partnershpis Marketing Manager to build and lead the partnerships marketing strategy for Euromonitor s key global clients. This role will be integral in helping us grow and develop new revenue streams with our existing customer base.

Central to the Partnershpis Marketing Manager position will be the creation, delivery and management of engagement strategies, plans and associated budgets as we look to create exciting initiatives with some of the world s biggest brands. The successful candidate will need to be able to understand business and revenue objectives in different markets and be able to apply effective and measurable marketing programmes to drive awareness, lead generation, revenue and growth.

This exciting position requires close working relationships with the Global Account team, as well as the Marketing, Sales and Research functions. Good confident communication, project management and the ability to prioritise tasks based on changing market and client requirements are also important skills required to be successful in this role. With an increasing emphasis on new digital channels, formats and interactive marketing platforms to drive client engagement, this role would suit a modern thinking marketer looking to own and execute marketing projects and campaigns within a leading market research organisation that provides businesses, governments and investors with global business intelligence, market analysis and consumer insights.

Key responsibilities;

  • Working closely with the Global Account team to design, own and drive the partnerships marketing strategy across multiple markets and customer segments
  • Managing associated marketing plans throughout a fiscal year
  • Delivering against a desired lead and revenue contribution to sales plans
  • Applying modern marketing techniques, tactics and channels to reach the required audience and deliver an expected performance
  • Working with our content team, developing innovative and engaging client content - written / multimedia / advertising / online - to drive and nurture a targeted audience through the buying cycle
  • Utilising integral martech solutions such as Marketo to deliver efficient automated campaigns
  • Creating scalable ABM programmes with clearly defined ROI
  • Developing appropriate communications to support an integrated campaign mix. This may involve articles, blogs and social postings for example
  • Working with our digital team to enhance and enrich our web and digital presence to ensure the best possible online experience for our key clients
  • Enforcing a data-driven marketing environment through effective monitoring, reporting and analysis of campaigns against a set of KPIs
  • Identifying and engaging with relevant 3rd party companies that commercially focus on supporting business development within our target sectors / audiences and building influencer programmes to amplify our reach
  • Leveraging and utilising industry intelligence to add value and relevancy to campaigns

Skills / Proficiencies required;

  • Clear evidence of the design and delivery of marketing programmes to support acquisition, retention and cross-sell in multiple markets to drive maximum value / growth with existing clients
  • Ability to demonstrate value and benefits of Euromonitor services and products to key clients through creative and engaging marketing initiatives
  • Evidence of working with external partners to drive mutually beneficial programmes
  • Experience of developing and implementing effective cross-channel marketing activities/campaigns
  • Able to lead and manage projects in a global, matrix environment
  • Able to build and manage multiple integrated, multi-channel marketing plans across different geographies
  • Happy to work at both a strategic and operational level with sole ownership of marketing / communications programme design and delivery
  • Proven experience of working successfully with sales and product teams to gain the appropriate information and direction needed to deliver exceptional campaigns
  • A "digital first" mindset - ability to leverage digital channels and optimise the client experience at all digital touchpoints
  • Practiced in dealing and negotiating with suppliers and 3rd party programme providers
  • Experience in writing comprehensive compelling copy for internal and external content and communications
  • Experience of working with globally recognized brands
  • Previous experience with Marketo and Saleforce
  • Ability to work in Microsoft Office packages - Word / Excel

Critical competencies for success;

  • A strong communicator, able to influence audiences both within the marketing team and across the business
  • A strategic thinker, able to add value at the most senior levels of the organisation
  • Credible in representing the company to clients and other stakeholders
  • Highly approachable
  • Client focused
  • Strong project management skills
  • Highly numerate and articulate
  • Excellent written and spoken English. Other languages an advantage