About the role
We are seeking an experienced Paid Media Executive to join the Digital Content & Engagement workstream to plan, implement, monitor and improve paid advertising campaigns across our digital channels such as paid social media, PPC, display, and other websites, to help increase engagement and income.
Bringing an analytical, data-driven mindset to the role, you will support the Digital Content & Engagement Manager in the development and implementation of our paid media strategy. Working closely with the Marketing & Brand, PR, Volunteering, Fundraising and Services you will take the lead on researching the most effective channels and approaches to reach our target audience.
You will bring expertise in tools such as Google Analytics and social media platform reporting, which will feed into existing marketing and communications reports and help the Digital Content & Engagement team develop a complete picture of engagement with its services.
Day-to-day, you will apply excellent copywriting skills and create engaging visual content, as well as oversee the effective moderation of comments on activity.
To carry out this role successfully, you will have experience planning and executing paid digital paid campaigns (search, social and display) and assessing keywords and ad groups to optimise performance.
Using you expertise, you will be able to advise on the best practices when using digital platforms for paid social, paid search and display advertisements to increase awareness and engagement.
You will also have a good understanding of which platforms drive the best engagement and response amongst different target audiences, and will be comfortable creating engaging content for a range of specific audiences.
Using your strong project management skills, you’ll help ensure digital engagement objectives are met to maximise income, engagement, and ROI.
SSAFA is an employer that values the diversity of its workforce and welcomes applications from all sections of the community.
No agencies please. Any unsolicited submissions from agencies will be accepted as a candidate's direct application, and no fees will be payable.
For further information
If you have any queries or would like to speak to someone about this role, please get in touch with Eleanor Bruce on Eleanor.firstname.lastname@example.org for an informal discussion.
Closing date: Midnight on 15th May 2022. (Please note that the vacancy may close early if we receive a high volume of applications)
Interview Date: TBC.
SSAFA is an Equal Opportunities Employer and is committed to using the Disclosure & Barring Service.