Email Marketing Assistant

  • Job Reference: ECOMJUL22
  • Date Posted: 28 July 2022
  • Recruiter: Cooksongold
  • Location: Birmingham
  • Remote Working: Some remote working possible
  • Salary: £22,000
  • Sector: e-Commerce
  • Job Type: Permanent
  • Work Hours: Full Time

Job Description

We are currently looking to for an Email Marketing Assistant to join our growing ecommerce team at Cooksongold, the suppliers of products to make jewellery.

Reporting to the Ecommerce Manager, you will be creating and designing emails, from selecting imagery to writing engaging copy, implementing A/B tests to improve engagement rates and managing customer lifecycles within email marketing.

This is a great opportunity to learn about email marketing, and understand the role it plays to generate sales and nurture a customer. We will provide you with on the job training, guidance and support you need to build on your existing digital marketing expertise. 

You will be responsible for:

  • Creating, maintaining and optimising our email marketing strategy including design, set-up, schedule and delivery.
  • Understanding, reviewing and managing our customer lifecycle stages within email marketing and deliver improved customer acquisition and retention.
  • Write creative content for our emails, including strong and engaging copy and subject lines
  • Implement A/B testing within our email marketing campaigns including content, subject lines, template designs etc.
  • Improve our email sign up rates, manage our email audience lists.
  • Review and utilise relevant software to create personalised and dynamic content within our email marketing.
  • Liaise and work with ecommerce team to ensure promotional activity is implemented.
  • Get involved in digital marketing projects and campaigns.
  • Complete regular reports and conduct competitor research to identify areas for improvement and keep up to date with best practice and current trends.

What you’ll need to bring to the show:

  • A degree qualification or equivalent in Marketing or Business with knowledge of digital marketing
  • At least two year’s industry experience in similar role (post qualification)
  • A good knowledge of email marketing including UX and persuasive email writing
  • Familiarity of Dotdigital or another mailing platform
  • Knowledge of Marketing & E-Commerce theory, practice and methodology
  • Ideally experience in Photoshop or other design software
  • Outstanding interpersonal skills
  • Strong attention to detail with the ability to work to tight deadlines in a fast passed environment
  • Proficient in Microsoft office programmes

What we can offer you in return:

  • A starting salary from £22,000 per annum
  • An excellent opportunity to build a breadth of experience in your field
  • Employee Assistance Programme - with free access to a GP, counselling & legal advice for you and your household
  • Interest free loans for travel to work costs (annual travel passes/parking permits/clean air zone passes)
  • Up to 34 days’ paid leave per year (26+8 Bank Holidays)
  • A generous Pension Scheme, employee contributions are matched by the company up to 8%
  • Life Assurance up x6 salary

 

Hours of Work:

Our working week totals 37.5 hours per week Monday - Friday. Hours can be flexible but will need to suit business requirements.

 

Who We Are:

We are Cooksongold, and we’ve been proudly supporting jewellers and jewellery makers across the country since 1918, with everything from precious metals to jewellery tools. We form part of the Heimerle + Meule Group, one of Europe's largest refiners and processors of precious metals.

Based in the heart of the Birmingham Jewellery Quarter we are a friendly, well-established but growing business of 280 employees. With almost 60% of employees having worked at Cooksongold for over 5 years, why not come and join the team?

 

What Next?

If you like what you hear and want to join us, we’d love to hear from you. We aim to get back to you within 10 working days.