Digital Marketing Executive

  • Job Reference: 618012127-2
  • Date Posted: 8 June 2022
  • Recruiter: Swindale parks
  • Location: Birmingham
  • Salary: On Application
  • Sector: Marketing
  • Job Type: Permanent

Job Description

Digital Marketing Executive - Hybrid Working

£35,000 basic + excellent benefits

Our client, a leading technology solution provider, is seeking a Digital Marketing Executive to further strengthen their established team.

Key duties:

Develop successful go-to-market plans for new and existing clients.

Focus on SEO/SEM strategy and manage PPC budget directly and supporting agencies (Adwords/LinkedIn/Facebook) in line with marketing goals and demand generation objectives.

Monitor and measure the success of digital campaigns and produce monthly reporting and realignment recommendations to the team

Develop a deep understanding of the marketing automation tool to execute campaigns successfully and provide insight into customer and prospect digital activity via the platform.

Support the marketing team with website management via WordPress, CMS and social media - as and when required.

Develop engaging content to drive prospects through the marketing funnel.

Work closely with agencies to develop the website in order to enhance usability and design.

Help to develop the digital skills within the existing team.

Keep on top of digital marketing best practice and evaluate and recommend new tools/tech that align with objectives.

Experience:

Minimum 3 years digital marketing.

Demonstrable experience in SEO / SEM, PPC, marketing automation, inbound strategy, social media, and display advertising campaigns in a B2B environment.

Degree in Marketing and/or CIM digital qualification would be beneficial

Google Analytics, Google Adwords, Google Search Console, SEMRush (or similar), Google Ads, Facebook and LinkedIn Ads.

Data-driven with excellent analytical and project management skills with a keen interest in adjusting plans and activities based on data insight.

This Digital Marketing role represents an excellent career development opportunity with an expanding/progressive company.

To apply for this Digital Marketing role please send your CV via this job-portal